Web design isn’t rocket science, it’s more like “people science”. In fact, once you know what your site visitors expect, you can build a pest control website pretty easily. Either way, there are a few things that we deem important while wading through all the options.
1. Get Fast Hosting
Waiting for a website to load was just a way of life a few years back. Unfortunately, those days are over, and if someone has to wait more than a few seconds for your site to load, they’ll find another. We put all of our clients on our blazing fast servers, and it shows.
Hint: if you’re tempted to use GoDaddy, run far far away from your computer. Then give us a call.
2. Quality Photos
Anyone can grab a stock image of a pest control technician. That also means that a lot of people can recognize the difference between real and “fake”, and will be turned off by generic ones. There’s really no excuse these days, most smartphones take great pictures. The few minutes it takes to snag some photos may be the difference in someone choosing to work with you (or not).
3. Color Scheme
We know your grandfather started the company in 1962, but if you can update your trucks and equipment, you can update your logo and color scheme. If you need help, we can recommend colors that evoke certain emotions, and even design a fresh logo if you want!
Money may be tight, but how you treat your site is an investment. Pictures and graphics bring interest and professionalism, and combined with videos, can add confidence to potential customers. Hire someone to take a professional video that details your service and the company owner. People work with people they know, like, and trust. A video will help them get closer to those things (and closer to picking up the phone).
Nobody wants to squint, pinch, and zoom to find the information they’re looking for. Not only is it annoying, but Google will now penalize your site if it’s not mobile compliant. Shoot over your url if you’d like us to check your site to make sure it renders properly on mobile devices.
6. WordPress is Best
WordPress has shown to be the best choice for pest control websites based on multiple studies and our own experience. Third party plugins make SEO go smoother, not to mention, it’s free to use!