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Pest Control SEO That Drives SALES

Rankings in and of themselves don’t matter – the only thing we care about is growing your business, and SEO is just one great way to do that.

People are Searching for Pest Control

According to Google Trends, interest in pest control services are at an all-time high, which is great for both of us. In order to tap into that market, we need to perform in-depth research about your area and what people are searching for there. Once we do this, we can create an action plan that will increase your traffic, rankings, and SALES.

People need pest control, but are they going to find you?

Before we did marketing, we did pest control. Although knowing how to get rid of German Roaches doesn’t help much with building websites, it defintiely helps us know how customers think, search, and buy pest control.

Ready for growth?

Specialized for the Pest Control Industry

Identify Audience

Pest Control SEO is Local SEO. We’re not particularly interested in attracting people to the site who live 400 miles away – they’ll never become your customers! Content, links, media, everything should be tailored to your specific location(s).

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Research

Using state of the art technology and tools, we’re able to get a snapshot of how search engines are responding to your site and “low-hanging fruit” that can give your website a quick boost. Our goal is to identify keywords that have search volume, but low competition – we call it the “sweet spot”.

Goals and Analyze

Setting up “triggers” on your site allows us to track whatever is important to you – link clicks, phone calls, form fills, etc. Our custom dashboard allows you to log in at any time to see how your campaign is going. No more wondering what your SEO company is up to.

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Assign Tasks

We plan for short, medium, and long-term, but on a monthly basis our team evaluates the site progress and assigns tasks out. This way, there’ll never be a time when the site is just static, there’ll always be content, optimization, and improvements¬†

Report Results

Your Google listing is actually a function within Google Maps, and is paramount to attracting local people to work with you. This should appear embedded on your site as well so people within your service area know that you’re located close to them. Proper optimization can expand your listing’s reach and help grow your business.

Adapt and Repeat

Google reviews aren’t the only thing that goes into your reputation. There are tons of review sites that need management, as well as the creation of a system to continually generate more positive press for your company. People love reading what others have to say about your brand, remember this!

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468% Growth

How would you like 10 sales per week just from Search Engine Optimization? That’s exactly what happened with a company that came to us in 2017. We optimized their site, wrote tons of content, built links, and enjoyed a cool 468% growth in organic website traffic.

Pest Control SEO Basics That Your Website May Be Missing

Google uses over 200 signals to rank sites for a given search query.

With all those factors, it can be mind-boggling to know where to start. We’ll boil most of them down into a basic list to see where you stack up.

1. Security Issues

Google wants the entire internet to be SSL compliant, meaning “https” instead of “http”. This adds a layer of security to websites, especially those that take payments. In order to move their goal along, they started showing “Not Secure” on sites that don’t have an SSL certificate recognized. From a users perspective, this is a huge turn off, and hurts sites that aren’t with the times. It’s a pretty easy fix, let us know if you need assistance with this.

2. Meta Titles and Tags

Header tags basically tell how the page is organized, an H1 is the most important section, then subsections might have H2’s and subsequently, H3’s. Search Engines see these and try to understand the structure and intent of the page, and decipher meaning and rank-ability. Meta tags help this understanding as well, and can show up in search results under the page title.

3. Site Speed

Search engines want to show the very best, most relevant sites. If yours loads like molasses, that’s a bad user experience, and signals that it shouldn’t rank highly. Remember, this is just one of many factors, but 1) paying for fast hosting and 2) optimizing the size of your images on your site are a good start to fast load times.

4. Keyword Problems

Search engines want to show the very best, most relevant sites. If yours loads like molasses, that’s a bad user experience, and signals that it shouldn’t rank highly. Remember, this is just one of many factors, but 1) paying for fast hosting and 2) optimizing the size of your images on your site are a good start to fast load times.

5. Accessibility

This may seem obvious, but you need to “allow” search engines to access your site. Most of the time, it is accessible by default, but get with your webmaster and make sure your robots.txt file is set to allow.

6. Mobile-Unfriendly

More people than ever before are searching for pest control on their phones and tablets. If your site doesn’t render correctly, search engines won’t want to show your site to visitors. We’ve all experienced websites where you have to squint, pinch, and zoom in order to find information. It’s annoying, to say the least, and it will keep your business from getting many leads online.

Ready to level up? Contact Us Today for a Free, No BS Consultation.

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Phone: (208) 505-9703

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