Before we dive into the actual costs of SEO, it’s important to distinguish Search Engine Optimization from other forms of online marketing. SEO relies on search engines showing content ORGANIC results, which attempts to rank the most relevant, quality sites toward the top. So the first question you need to answer is:
Are you willing to create a better site than those ranking above you?
If the answer is no, there’s no reason to invest in SEO in the first place. Here at Pest Rank, we’re looking to work with Pest Control companies that are excited to dominate their competition. While many say that this is their goal, we’ve found that some just aren’t motivated to give us login credentials, take photos of their team, respond to emails, etc.
How Much Does Pest Control SEO Cost?
Pest Control SEO can cost as little as $497 per month, but we also have clients paying over $6000 per month. It depends on how aggressive you want to be. Anything lower than that $497 number will probably yield little to no results, since the company has virtually no budget to invest back into the campaign for exposure, links, press releases, etc.
It’s important to frame it the correct way.
From a straight cost perspective, why would someone want to pay more? You might be saying, “If I can get SEO for $500, why would I pay $5000?”
But why stop there? You could find someone willing to do SEO for less than $50, why not just use them?
At this level, it’s easy to see that the level of professionalism and expertise would drop dramatically. And take it from us – it’s better to do nothing than to trust a novice with your online presence.
What Do I Get For My Money?
When you go with a lower priced plan, efficiency is the name of the game. We’re not able to go after keywords with extremely high competition, but that doesn’t mean we can drive good traffic. Instead, we focus on what are called “Long-Tail Keywords”, specific search queries with multiple words. Examples of long-tail keywords are:
- termite treatment in Frisco
- bed bug removal Wichita KS
- pest control Cypress tx
We research low competition keywords that still have search volume. These are what we call “sweet spot” keywords – ones that will make you money without having to wait many months (or years) to rank!
Just like everywhere else, you get what you pay for. We often take over the SEO from a cheap competitor, and have to fix all the mistakes that they made on the client’s site. If you can’t afford to hire a reputable pest control seo company, then put away some cash each month until that’s possible – don’t just go with the lowest cost package, you’ll likely regret it.
Reach out to us if you have any questions about SEO, we offer a free website review to see how you’re currently performing and offer tips on how to improve.