6. Generic Content
If you’re using stock images and your content is produced by some random freelancer, you’re probably having a hard time getting people to “stick” with your site. Most smartphones take great pictures, so there’s no reason why pictures of your truck, technicians, owner, and service shots shouldn’t appear all over your site.
The days of generic pictures and content are over. Since we’ve been in the pest control industry, our writers can “talk the talk” and write about your services in a way that sounds intelligent, and more importantly, in a way that promotes action.
7. Customer Non-Service
Every pest control owners is confident they and their staff are superb at closing deals, but since we have a chance to look from a bird’s eye view, we’ve seen patterns that show how some companies are dominating and others are being left behind. For example, is your staff picking up the phone with a generic “hello, pest control”?
Customers expect a bright, confident voice on the phone, and if they don’t find it with your company, they’re bound to find it with another. How you handle disputes, billing issues, and tough questions tells more about your company than how you handle “lay-down” customers that will work with you no matter what.